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Results for: Marketing
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Brian Collins named first-ever IEPS College Sales Educator of the Year , articleBrian Collins, professor of practice and Sales Program director in the Pamplin College of Business, has been named the Institute for Effective Professional Selling's College Sales Educator of the Year.
Date: Feb 26, 2026 - -
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Why brands are willing to pay $8M for 30 seconds of attention during the Super Bowl , articleThe Super Bowl has evolved from a football game into one of the biggest cultural and advertising moments of the year. As Virginia Tech marketing expert Donna Wertalik explains, it’s no longer just about the players on the field, but who or what appears on viewers’ screens during timeouts.
Date: Feb 03, 2026 - -
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‘We are The Spirit of Tech’: Game day with The Marching Virginians , videoWhat’s it like to be a part of the Marching Virginians? To step out of the tunnel and onto the field at Lane Stadium knowing, at that moment, you are the living, breathing embodiment of Hokie spirit? It’s a feeling like no other—a heady mix of empowerment, electricity, and excitement, grounded in pride, connection, and the countless hours it took to get there. Go behind the scenes for an all-access look at The Marching Virginian’s game day experience, from warm-ups and rehearsals to donning uniforms and marching to the stadium. Hear from seniors who have taken their last March to Victory about what it has meant to be part of a family that has given them so much. Come along and see why “It’s a very special experience to be a part of the MVs.” Video by: Evan Musgrave for Virginia Tech
Date: Jan 30, 2026 - -
Video ItemBusiness students raise over $28,000 for charity , video
Pamplin College of Business students raised over $28,000 for charity as part of their Foundations of Business course. This course exposes first-year students to how business works in a free market economy by developing a foundational knowledge of various business functions and of current events occurring in today’s business world. The course incorporates a micro-business project that maps to problem solving, inquiry and integration skills in addition to being a hands-on learning experience about the key functions of a business.
Date: Dec 05, 2025 - -
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Experts available: Government shutdown, Trump-Netanyahu meeting, political violence, Taylor Swift, and more , articleVirginia Tech experts are available to discuss the looming government shutdown, President Trump's meeting with Benjamin Netanyahu, the rise in political violence, impacts around Taylor Swift's upcoming album release, and more.
Date: Sep 30, 2025 - -
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Students gain career skills by leading Business Horizons fair , articleBusiness Horizons, Pamplin’s flagship career fair, connects students with top employers while giving its student organizers hands-on experience in leadership, teamwork, and career development.
Date: Sep 22, 2025 - -
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Pamplin Spotlight: Michael Williams , articleMichael Williams, a Pamplin College of Business graduate, turned his Virginia Tech education into a lifelong commitment to giving back through scholarships and university support.
Date: Sep 15, 2025 - -
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Meng Zhu named head of the Department of Marketing , articleSince joining Virginia Tech in 2023, Zhu has served as a professor of marketing and a senior fellow in the Institute for Creativity, Arts, and Technology. She was named interim department head in July 2024.
Date: Aug 22, 2025 - -
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Virginia Tech’s Metallica collaboration earns national recognition , articleVirginia Tech has turned up the volume on Hokie merchandise with two national awards spotlighting brand collaborations.
Date: Jun 10, 2025 - -
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Teaching students to navigate a world with AI , articleAs generative artificial intelligence models, including ChatGPT, change what students are expected to know as they enter the workforce, faculty members share how they're rethinking traditional approaches to teaching and learning.
Date: May 02, 2025 - -
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Paul M. Herr honored with emeritus status , articleA member of the Virginia Tech community for more than 16 years, Herr made significant contributions through his work in teaching and research focusing on consumer-decision making, memory and judgment, and attitude theory surrounding brand strategies.
Date: Apr 23, 2025 - -
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Pamplin College of Business Honors Scholars at Inaugural Research Awards Ceremony , articleOn April 9, the Pamplin College of Business hosted its inaugural Research Awards Ceremony, honoring six faculty members with the Research Impact Award for their outstanding scholarly achievements and impactful contributions to academia, industry, and beyond.
Date: Apr 16, 2025 - -
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From Ideation to Innovation - Celebrating 15 Years of PRISM , articleIt all started with an idea on a piece of paper. Founded in 2010, PRISM was created with a goal of establishing a dynamic social presence for Pamplin’s College of Business at Virginia Tech. Led by faculty and powered by students, PRISM has grown into an interdisciplinary advertising agency that brings together creatives, strategizers, and analysts, offering hands-on experience in the ever-evolving world of marketing.
Date: Apr 16, 2025 - -
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Pamplin College of Business Honors Seniors at Students of Distinction Ceremony , articleOn March 30, the Pamplin College of Business honored recipients of both college-level and departmental senior awards during the Students of Distinction Ceremony. This prestigious event recognized a total of 55 awards and celebrated the exceptional academic achievements, leadership, and contributions of undergraduate students within the Pamplin community.
Date: Apr 07, 2025 - -
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Media expert and Virginia Tech alumna Christina Daves ‘89 gives opening keynote at the Pamplin Women’s Summit , articleChristina Daves didn’t plan on becoming a media expert. She had plans of attending law school and started out as a double major in German and political science at Virginia Tech. After many career shifts, it was a broken foot that led her to invent a line of fashionable boot covers, unexpectedly winning the Steve Harvey Show’s Top Inventor Competition. That moment marked the beginning of her successful media career.
Date: Apr 04, 2025 - -
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Students get front-row seats to New York Fashion Week , articleTwo Virginia Tech students swapped classrooms for catwalks, going behind the scenes of one of the most prestigious events in the fashion world — New York Fashion Week — through an all-expenses-paid program designed to give students an insider’s look at the fashion industry.
Date: Mar 07, 2025 - -
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Digital, Doritos & the Taylor Swift Effect: What to expect from this year’s Super Bowl commercials , articleAs the Super Bowl approaches, the buzz isn’t just about a rematch between the Kansas City Chiefs and the Philadelphia Eagles or Kendrick Lamar at halftime. For many viewers, it’s about the commercials. Virginia Tech marketing and brand management expert Donna Wertalik provides insights into the strategies behind the ads.
Date: Feb 03, 2025 - -
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David Brinberg honored with emeritus status , articleA member of the Virginia Tech community for more than 31 years, Brinberg made significant contributions through his research on decision-making, research methodology, and social issues.
Date: Jan 29, 2025 - -
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Alumni leaders of industry spotlight: Jay Ives '16, MSBA ’18, founder and CEO of Jives Media , articleFrom a side hustle to an award-winning marketing agency, this Forbes 30 Under 30 CEO uses his passion for data, problem-solving, and leadership to craft marketing solutions for clients big and small.
Date: Nov 06, 2024 - -
Video ItemStudents highlight a decade of PRISM with video project , video
The student run ad agency PRISM of Pamplin College of Business, recently celebrated ten years on campus with a new logo. Behind the scenes, students are creating a video to highlight the beginning and future of PRISM.
Date: Sep 18, 2020 -