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Results for: Marketing
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Pamplin College of Business Honors Seniors at Students of Distinction Ceremony , articleOn March 30, the Pamplin College of Business honored recipients of both college-level and departmental senior awards during the Students of Distinction Ceremony. This prestigious event recognized a total of 55 awards and celebrated the exceptional academic achievements, leadership, and contributions of undergraduate students within the Pamplin community.
Date: Apr 07, 2025 - -
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Media expert and Virginia Tech alumna Christina Daves ‘89 gives opening keynote at the Pamplin Women’s Summit , articleChristina Daves didn’t plan on becoming a media expert. She had plans of attending law school and started out as a double major in German and political science at Virginia Tech. After many career shifts, it was a broken foot that led her to invent a line of fashionable boot covers, unexpectedly winning the Steve Harvey Show’s Top Inventor Competition. That moment marked the beginning of her successful media career.
Date: Apr 04, 2025 - -
General ItemNew letterhead files available in Brand Center Date: Mar 07, 2025 -
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Students get front-row seats to New York Fashion Week , articleTwo Virginia Tech students swapped classrooms for catwalks, going behind the scenes of one of the most prestigious events in the fashion world — New York Fashion Week — through an all-expenses-paid program designed to give students an insider’s look at the fashion industry.
Date: Mar 07, 2025 - -
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Digital, Doritos & the Taylor Swift Effect: What to expect from this year’s Super Bowl commercials , articleAs the Super Bowl approaches, the buzz isn’t just about a rematch between the Kansas City Chiefs and the Philadelphia Eagles or Kendrick Lamar at halftime. For many viewers, it’s about the commercials. Virginia Tech marketing and brand management expert Donna Wertalik provides insights into the strategies behind the ads.
Date: Feb 03, 2025 - -
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David Brinberg honored with emeritus status , articleA member of the Virginia Tech community for more than 31 years, Brinberg made significant contributions through his research on decision-making, research methodology, and social issues.
Date: Jan 29, 2025 - -
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Alumni leaders of industry spotlight: Jay Ives '16, MSBA ’18, founder and CEO of Jives Media , articleFrom a side hustle to an award-winning marketing agency, this Forbes 30 Under 30 CEO uses his passion for data, problem-solving, and leadership to craft marketing solutions for clients big and small.
Date: Nov 06, 2024 - -
Video ItemStudents highlight a decade of PRISM with video project , video
The student run ad agency PRISM of Pamplin College of Business, recently celebrated ten years on campus with a new logo. Behind the scenes, students are creating a video to highlight the beginning and future of PRISM.
Date: Sep 18, 2020 -