Dining Services' marketing team wins five ADDY awards
The American Advertising Federation’s ADDY Awards are one of the advertising industry's largest and most representative annual competitions.
2023 Dining Services Marketing Team at The American Advertising Federations Awards “Addy’s” Ceremony. Photo Left to Right: Backrow, Eric Garner Copy Editor / Writer, Darren Van Dyke Photographer / Videographer, Joy Blackburn Graphic Designer, Michael Goodson Marketing Director, Brian Grove Senior Associate Director Dining Services, and Hayley Conrad Marketing Manager Housing and Facilities Operations. Front row, Kelley Akers Digital Graphic Design and Social Media Coordinator.
Virginia Tech Dining Services' marketing and communications team brought home five ADDY Awards this March.
The American Advertising Federation’s ADDY Awards are one of the advertising industry's largest and most representative annual competitions, recognizing the best in the creative advertising industry. The Dining Services team competed against dozens of other talented agencies and companies from the region, making its five awards evident of their dedication and craft to the art form.
The creative team displayed its innovative work and strategies, resulting in four silver and one gold ADDY Award. These awards highlight the team’s ability to connect and appeal to Virginia Tech students and staff and to promote the vast dining options offered by Dining Services. The Gold ADDY was awarded for the marketing and installation design of the new Rosso dining concept at West End Market.
Rosso is one of the dining shops within West End Market and recently was rebranded and renovated to make its space more visually appealing.
“Rosso was one of those projects where you see potential in the form of a blank canvas, and it allows creativity to bring something cold and disjointed to life. With the graphics in the space now, Rosso has the high energy and friendly ambiance that welcomes all our guests,” said Michael Goodson, assistant director of communications and marketing.
The Dining Services communications and marketing team works to provide a dynamic and engaging dining experience, using innovative strategies and creative approaches to highlight the wide range of dining options available on campus.
"Our award-winning creative studio staff is able to create vibrant and appealing spaces,” said Goodson, “With Rosso, the staff persevered and managed to pull off the unimaginable with their vibrant murals, signage, and wallpapers in the space. Their work elevated a space that otherwise would have been sterile and uninviting."
“The team's success at the ADDY Awards is a clear commitment to their creative work,” said Brian Grove, senior associate director. “Continuing to raise the bar for excellence in marketing and advertising, their impact on the Virginia Tech community is immeasurable.”
“I’m tremendously proud of the recognition our team has been given through their participation with the AAF. These awards could not have been awarded to anyone more deserving,” Goodson said.
Awards
Gold ADDY for Ambient Media Multiple Installations: Rosso, marketing director Michael Goodson and graphic designer Joy Blackburn
Silver ADDY for Direct Marketing Specialty Advertising: Oyster Day 2022, Blackburn
Silver ADDY for Social Media Single Execution: Chef’s Special Sugar Cookie,Kelley Akers, social media doordinator
Silver ADDY for Integrated Advertising Campaigns: Chili Challenge 2022, Blackburn, Conrad, and photographer and videographer Darren Van Dyke
Silver ADDY for Visual – Still Photography: Becky’s Kickin’ Chicken sandwich at the Fighting Gobbler, Van Dyke
For more information, visit the Virginia Tech Dining Services website or follow on social media.
