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Tech on Tap: Innovation and da Vinci’s Cube

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How can businesses and organizations benefit from incorporating creative processes into their work practices? In the latest Tech on Tap series, members from Virginia Tech’s Institute for Creativity, Arts, and Technology (ICAT) discuss their research into the framework for a new model of innovation, called da Vinci's Cube.

First, we're going to talk about just the institute. Just a few minutes, to talk about what we're doing across the university in terms of multi disciplinary arts meets engineering kinds of work. But then we're going to immediately delve into a project that we're doing for the National Endowment for the Arts. We're a NEA National lab, one of only 27 in the history of the NEA. Only four got assigned a year we got it. And we're basically going to talk about how in innovation, everybody thinks of, well, knowledge and, you know, content. That's really important. That's the thing. But then how do we use that? Okay, well, that's important, too. What they haven't been talking about is in addition to use and knowledge, there's this idea of sentiment, how it makes people feel. There's a guy named Stokes who designed this thing called Pasteur's Quadrant. And it's basically two axis, knowledge and use. And he said, somebody that went after knowledge but didn't really care about use, we'll put over here. And somebody maybe like Thomas Edison, who cared about use, but maybe not knowledge. We'll put over here. Right in the middle, we'll put this thing called Louis Pasteur, who cared about both knowledge and use. And so what we did was he came along and say, Well, again, what's important is also sentiment. And so now there's no longer just squares. There's actually octaves. And out here, we call this thing out here where you have quest for knowledge, consideration of use, and contemplation of sentiment? We call DaVinci's cube. Because DaVinci is a great example of somebody that, you know, knowledge, use, and sentiment or equally tempered in what he did. We're going to hand out DaVinci's cube. And we're going to ask where they are in DaVinci's cube. So I'm hoping they leave here thinking about how knowledge and use and sentiment come together in their own personal and professional lives, but as well as their company that they work with, organization they work with, how did they exist in that DaVinci's cube space?