Marc Kaplan has been named director of communications and marketing for Virginia Tech’s Pamplin College of Business.

In this role, Kaplan will lead in the planning and execution of a comprehensive strategic communications and marketing plan for the college that also advances universitywide strategic goals and initiatives.

As part of the college’s advancement team, Kaplan also will be responsible for increasing the visibility and enhancing the reputation of Virginia Tech and the college’s faculty, research, and programmatic goals as well as its fundraising activities.

“Marc’s experience in developing and leading communications and marketing strategies will further strengthen the college’s brand identity and the impact of its research and programs on the future of work nationally and internationally,” said Saonee Sarker, the Richard E. Sorensen Dean of Pamplin College of Business. “We look forward to his contributions in advancing the university’s mission and deepening the public’s understanding and appreciation of our college’s academic and research excellence.”

Kaplan joins Virginia Tech having worked as a senior communication and marketing executive helping enhance the reputation of several leading institutions of higher education including the Icahn School of Medicine at Mount Sinai in New York, Case Western Reserve University School of Medicine, the Perelman School of Medicine at the University of Pennsylvania, and Columbia University’s School of Nursing as well as the Rockefeller University. He also served as the senior communications officer at the Robert Wood Johnson Foundation and founded and led his own public relations firm in New York City.

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