Creating a sustainable foundation for products worldwide

So we are in the laboratories of the Center for packaging and the unit load design. We have research projects that was sponsored by an industry association where we investigate how unit loads and packages, boxes, bales, barrels, affect the load capacity of the palate, the amount of weight that felt going to support that allows us to optimize the amount of wood that you're using photo felt. No one likes when you order something from Amazon, for example, and it gets to your house broke. Have a durability simulation that left slant. Know how long their palate less. Companies are always looking to be the most sustainable. They're looking to put out those notices if we cut back on the amount of material by 20 percent, 30 percent, look how much we're doing for the planet. So there's more of an emphasis on that nowadays, people are looking for that and also to reduce their costs. We can't use it. Try to use the bare minimum amount of wood to get the same performance out of balance. And historically the over-designed belts. We didn't understand how palettes and packages that are used to move, interact with each other. So we just went with the worst-case and it worked. They didn't have any damages that have problems, but we just use more wood then what we should, about half of the hardwood that the harvest in this country actually goes into balance. And now with increasing lumber prices and issues with availability of lumber, we really want designers to optimize their paths and not over design.