Eric Holbrook has been named associate director of marketing and communications for the Virginia Tech Transportation Institute (VTTI).

Holbrook, who started in August, comes with an extensive background in media, marketing, and creative services. Driven by his passion for storytelling, Holbrook leads marketing and communications for VTTI, one of Virginia Tech’s seven research institutes.

“We are extremely excited to welcome Eric to the team,” said Myra Blanco, director of advancement, partnerships, and outreach at VTTI. “His strong background will help us tell VTTI’s success stories to a broader audience and reach new recognition levels.”

Coming from Boise, Idaho, Holbrook brings 18 years of television experience in creative services including most recently as director of creative services for Idaho News 6, an ABC affiliate. In addition to television, he carries multiple years of marketing experience and leadership.

“I am thrilled to work with a global leader in transportation research where our mission is to save lives, time, money and protecting the environment,” said Holbrook. “The entire team is focused on the future of transportation safety, and we are all really excited about what comes next.”

Holbrook earned his bachelor’s degree in visual communication and broadcast journalism from the University of Idaho. In addition, he has an associate degree in marketing management from the College of Western Idaho and a marketing strategy certificate from Cornell University.

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