New Legends of Lane apparel unveiled; record licensing royalties announced
Some of the players may have moved on to bigger things, but they will always be remembered.
Virginia Tech introduced a new line of Virginia Tech Legends of Lane apparel recently and announced record royalty revenue from licensing.
New apparel with the Legends of Lane logo was unveiled at the University Bookstore (on campus) by Locke White, director of Virginia Tech’s Office of Licensing and Trademarks, coach Frank Beamer, and Don Williams, executive director of University Bookstores. These products commemorate some of the past great football players who have played in Lane Stadium, including Bruce Smith, Michael Vick, Don Strock, and Beamer. This exciting new line has their names and numbers on the products along with the Legends of Lane logo. The Legends of Lane line consists of a wide assortment of products: a fleece pullover, a polo shirt, a hat, and several T-shirt designs. There also is a limited-edition print that was designed by Roanoke artist Andy Silvers. All the products are available for sale at the University Bookstore, Volume II, and the Tech Bookstore (Main Street, Blacksburg).
“We are really excited to be working with Mike, Bruce, Don, and Coach Beamer, and we think that the products will appeal to all our students, faculty, and fans, especially considering the new addition to Lane Stadium,” White said.
The Virginia Tech Licensing Department also announced another record year of royalty revenue from licensing. The fiscal year ended June 30, and royalties surpassed the $1-million mark for the second time in school history. Royalties jumped 10 percent in one year, from $1 million to $1.1 million, all of which goes to the general scholarship fund.
“We have had another exceptional year for licensing revenue on Hokie products, and this new line of products will help continue the growth of sales that support the university’s educational and athletic endeavors,” White said.
For more information or digital images, contact Locke White at (540) 231-7944.