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Style guide changes for Virginia Tech’s presence in Alexandria

Detail of the photovoltaic panels on the exterior of Academic Building One
Academic Building One. Photo by Luke Hayes for Virginia Tech.

From: Mark Owczarski, interim vice president of marketing and communications

As of May 27, the Innovation Campus program has evolved to the university-level Institute for Advanced Computing. The university’s new location in Alexandria, Virginia, is no longer referred to as the Innovation Campus. The brand for the Alexandria location is Virginia Tech.

Several separate entities are housed at the new Alexandria location: the Institute for Advanced Computing, including two College of Engineering graduate programs; Pamplin College of Business graduate programs; the Hokie One Stop and University Libraries, offering services for all students in the greater Washington, D.C., area; and more.

The overarching narrative for the new Alexandria location should focus on Virginia Tech’s growing presence and innovation network in the greater Washington, D.C., area.

For more information, visit D.C. Area Branding and Messaging Guidance on the Virginia Tech Brand Center or contact Mark Owczarski at maowczar@vt.edu or 540-231-5396.

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