What: Virginia Tech and Homestead Creamery are setting up shop this week at the 14th annual Gobblerfest for attendees to sample the new Hokie-inspired ice cream flavor, Hokie Tracks, that will roll out to ice cream shops and restaurants around Virginia in early fall. Other future flavors will also be available as samples. Reporters are invited to meet the team responsible for developing these sweet treats.  

The collaboration between the nationally ranked Virginia Tech College of Agriculture and Life Sciences Department of Food Science and Technology and the award-winning Homestead Creamery brings innovative food science research to market in the form of delicious Hokie-inspired ice cream with proceeds benefiting student engagement and scholarship as well as Virginia’s economy.

Hokie Tracks is a creamy vanilla ice cream with a ribbon of salted caramel and dark chocolate-covered pretzel chunks, created to celebrate Virginia Tech’s roots in agriculture as part of the university’s 150th anniversary. More here

Who: Virginia Tech Food Science and Technology students and faculty as well as staff from Homestead Creamery will be available onsite for media interviews. 

When: media interviews will be available on Sept. 2, 2022 from 3-4 p.m.

To RSVP, please contact Shannon Andrea in the media relations office at sandrea@vt.edu. Onsite media contact is Zeke Barlow at 540-750-6317.

Where: Virginia Tech Drillfield located by the information tent at zone color yellow. View map here.  

Gobblerfest, now in its 14th year, is the university’s annual rain-or-shine festival welcoming students back to campus. It has become a tradition at the start of the academic year. Gobblerfest’s student organization information booths are designed to educate students and the community about the many ways to get involved and meet people at Virginia Tech. More than 700 booths, live performances, and rides make this a must-attend event.

The Gobblerfest website includes a map of the festival layout and lists of student organizations, departments, nonprofits, and businesses that will take part in the event.


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